Tiered tickets: how to set the prices
Tiers are there to get people to buy earlier: the first one (early bird) cheaper and with few tickets, one or two in the middle, and the final price. Three or four tiers are usually enough; close them by quota so they genuinely sell out, and only put a date on the last one. And never lower a tier that has already passed: whoever bought earlier would feel cheated.
What they're for
Selling early gives you two things: money before the party to pay what has to be paid up front, and an early idea of whether it will fill up. If the early bird sells out in a day, there's demand; if it doesn't move, you still have time to change how you promote it.
How many tiers and how to close them
- Three or four tiers: with more, the buyer doesn't understand what they're paying.
- By quota for the first ones: "the first 50 at X" is genuinely true and pushes people to buy.
- With a date for the last one, to close online sales before the door.
- Moderate jumps between tiers: moving up a tier should sting a little, not put people off.
How to announce them
Always state the price of the tier on sale and how many are left when there are only a few. If you move up a tier earlier than announced, say so; if early bird tickets are still left, don't present it as closed. Trust in your prices is what makes people buy early next time.
How Servomo does it
Each ticket type can have its own tiers, with their own price, quota, end date and booking fee. When one sells out or expires, the next opens on its own, and the same price applies on the website, at the box office and on every promoter's link.
No monthly fee, just a percentage of what you sell, from 4% with no contract to 2% with a 4-year contract. Each ticket pays at least €0.30 + VAT. VIP tables and free guest lists pay no commission, and any booking fee for the buyer is set by the organiser (up to 10%).
Frequently asked questions
How many tickets should go in the early bird?
Few, so it sells out quickly and pushes the rest. A small part of the capacity that you can sell to your most loyal crowd in the first days.
By date or by quota?
By quota for the first tiers, because "only a few left" is true and it shows; with a date for the last one, to close online sales in time.
Can I lower the price if it doesn't sell?
Better not to touch tiers you've already announced: whoever bought earlier paid more. If it isn't selling, try a discount code for a specific group or more promotion.
Servomo does all of this for you
Online tickets and lists, promoters with their own link and settlement, QR at the door and live capacity. The money goes straight to your account and our commission is settled afterwards.
Updated on 11/11/2026