5 mistakes that cost your academy students
The five most expensive mistakes of an academy are only enrolling by phone or in person, giving one-off classes without taking payment on booking, chasing fees at the end of the month, not telling families about changes and having no waiting list when groups fill up.
Enrolment only in person
Families decide at night or at the weekend. If they can only sign up during office hours, some sign up elsewhere.
One-off classes not paid on booking
A revision class booked and not paid for is an hour that may end up empty. Taking payment on booking makes sure they come.
Fees at the end of the month
Sending receipts by hand and checking who has paid takes a whole afternoon every month. With payments recorded, you see it at a glance.
Not letting families know
A timetable change or a cancelled class that isn't communicated in time leads to complaints. A WhatsApp message arrives and gets read.
Full groups with no waiting list
When a group fills up, whoever is left out looks for another academy. With a waiting list, the first drop-out is offered automatically.
Frequently asked questions
How do I get more students for an academy?
By making online enrolment possible at any time, asking happy families for reviews and offering a trial class that can be booked in one click.
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Updated on 29/09/2026