Case study · ABK Barakaldo
Guinness World Record: 3,000 tickets sold out for the world's longest talo with txistorra
ABK is an association in Barakaldo that on 18 October 2026 set the Guinness World Record for the world's longest talo with txistorra: 103.18 metres. They needed to sell sign-ups, collect the money in their own account and register members, without building anything technical.
The numbers
3,000
tickets, all sold
485
on their best day
3,000
online payments straight to their terminal
22
days to sell out
Final figures. The talo took place on 18 October 2026 on Paseo de Los Fueros.
The challenge
A popular event with thousands of places, run by volunteers. Anyone had to be able to sign up from their phone in a minute, the money had to go to the association and not to a ticketing company, and people had to be able to become members in the same place.
How they did it
- 1
Event page ready in an afternoon
With its poster, capacity, price and places per person. No website or developer needed.
- 2
Payments into their own terminal
Each sign-up is paid by card or Bizum and the money goes straight to the association's account. Servomo never touches it.
- 3
A campaign to their people
One email to their contacts from the dashboard. 290 sign-ups came in that day.
- 4
Membership card with QR
Anyone who wants to join asks on the same page, pays the fee and gets their card on their phone.
The money always belongs to the association
Tickets and fees are collected on the association's own terminal. No waiting for payouts, and the attendee data stays with them for the next event.
Is your association planning something similar?
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