Your club's ticketing platform, without giving away half the gate
Selling the ticket, opening the gate and knowing how many people are inside shouldn't cost a double-digit percentage. No monthly fee: you pay 4% + VAT of what you sell, going down to 2% if you sign for 4 years, and from a one-year contract the club's custom website and setup are free. It's settled every week.
What you'll use most
Built for match day
Ticket sales per match
The club publishes every fixture (league, cup, friendly or play-off) and puts it on sale online with general, concession, child or away rates, an allocation per area and a sales window. The season ticket holder's price is set match by match: if the season ticket covers the game, they get in without paying; for a knock-out tie, a member price is set, which the season ticket holder sees when they log in. Card, Google Pay and Bizum are accepted, and the ticket with its QR code is issued automatically. Each fixture inherits the areas and gates set up for the stadium, with no need to define them again during the season.
A scanner for every gate
Each gate of the stadium has its own validation link, identified and revocable, working from the gate staff's phone with no need to buy readers. Each scanner's scope is limited to its own gate: if a South Stand spectator turns up at the Main Stand, the system tells them which gate is theirs without using up their ticket. Several scanners can run at once to speed up the queue, and a ticket already validated can't be used a second time.
Real-time occupancy
Tickets sold, spectators already inside and capacity available, updated with every validation at the gate. The figure is available per match and per gate, which is the breakdown required when justifying occupancy to third parties.
Ideal for: Clubs in the Tercera and Segunda RFEF, Primera RFEF, regional teams, reserve teams and academies.
And on top of that, all this
A personal service and an invoice for every sale
A dedicated person, on WhatsApp or face to face
Someone who knows your business looks after you, with no call centres or support tickets. We set it up, explain it to you and, if you need something the platform doesn't do, we develop it for you.
Automatic invoices across Spain, except Navarre
Every ticket paid through your card terminal comes with its legal invoice: TicketBAI in Bizkaia, Gipuzkoa and Álava and VERI*FACTU in the rest of Spain (not yet in Navarre). Nothing to pass on by hand to your accountant and no other software to buy.
Your members
Perks only the membership card unlocks
The club publishes on its page the perks agreed with shops and sponsors: a photo of the business, the discount in big letters and the link to use it. Non-season ticket holders see them locked, which is a selling point for the season ticket campaign; holders go straight in. The club writes them and switches them on whenever it wants.
Digital season ticket card
Every season ticket holder has their card on their phone, with a season QR code that gives access to every match without issuing a ticket and shows the gate staff their area and seat. The card isn't transferable: each member records a single entry per match. The design is customised with the club's colours and typography, and that's how each holder receives it. Each card also has its own counter by competition (League 12/19, Cup 1/3), with the option to exclude friendlies, and an alert for members who haven't attended for half the season.
The card, in the phone wallet
Season ticket holders save their card to Apple Wallet, with the QR code inside, and show it from their wallet without opening any app or searching for an email. If the club cancels it or bans them, the card is marked as invalid on their own phone: it doesn't depend on the member deleting anything. Gate control still rests with the scanner, so a phone with no signal doesn't open a revoked entry.
Season ticket campaigns and renewals
The club opens the season and renews all its season ticket holders in a single operation, keeping their member number, area and seat. Anyone who isn't yet a member can request a season ticket from the club's page, indicating the area they want, and the club decides whether to accept requests automatically or review each one. Payment is made online through the club's own card terminal and, until the season ticket is paid, it doesn't grant entry. No paper lists or manual payments at the office.
Renewal without a trip to the club
The season ticket holder identifies themselves with their ID and member number, renews, pays and keeps their seat, with no August queues or manual notes. If they can't attend a match, they release their seat from their phone: the club puts it back on sale at the price set for that stand and the card doesn't grant entry that day, so no holder finds their seat taken. Releasing counts as attendance, as a reward for letting the club know in advance.
Guest invitations
The club can let each season ticket holder get tickets for their companions, with the allocation set for each match: two for a league game and none for the derby, for example. Free or with whatever discount is decided. These tickets use capacity and area allocation like any other, so the authorised capacity is never exceeded, and they're issued both online and at the ticket window.
Loyalty promotion
The club sets a discount from whatever number of matches it considers, for example 20% from the tenth game, and it's applied automatically to whoever meets the requirement according to their loyalty counter. The count is the same one shown in the member's profile and includes the times they released their seat for resale. When it coincides with the season ticket holder's price, the most favourable one for the supporter is applied; discounts can't be combined.
Multi-match packs
A bundle of whichever fixtures the club decides at a joint price: the five September matches or the three derby games. The supporter makes a single payment and receives the ticket for each match with its QR code, on the same terms as if they had bought them separately.
Supporters' clubs and partners
Each supporters' club or partner organisation has its own sales link: it works without an account, can check what's been sold at any time and every ticket is credited to whoever handled it. With the option to give it its own per-match discount in recognition of its collaboration.
Match day
Stop sales instantly
When you need to stop (capacity filled through another channel, a problem with the ground, a wrong price), the club cuts online sales for one match or all of them at once, with the reason shown to anyone trying to buy. Nothing is cancelled: tickets already sold remain valid and the box office can still record what it takes in person.
Stadium areas
North end, south end, main stand, side stand and boxes, each area with its own capacity, price and corresponding gate. The setup is defined only once and every match inherits it. Supporters choose an area when they buy and the club sees the occupancy of each one.
Numbered seating
The club numbers the stadium by rows and seats and supporters pick their seat on the map: green for available, red for sold and grey for season ticket seats, which aren't put on sale even if they're free. During checkout the seat is held, so two people can't buy the same one. Numbering is optional: selling by area with no assigned seat is still available.
Match box office and till
Sales at the stadium box office on match day, in cash or by card, with a till per match and a count at closing. The box office stays open after the game until the till is closed.
Access accreditations
The club accredits its gate staff for the season, by type of match or for a specific fixture: all friendlies, the whole 26/27 season. Accreditation is done from the match itself, and each accredited person validates only at the gates assigned to them and for the ticket types that correspond to them: whoever is on the main stand gate doesn't validate a general stand ticket. For each match the club sees who's authorised and can revoke it on the spot without affecting the rest of the season.
Security and incident control
A record of incidents at the gates and in the stands, identifying the person and the moment. Rejected entries are logged automatically, distinguishing a wrong-gate mistake from an attempt to get in with a code from another match. Entry bans are enforced: the banned person's card doesn't grant entry until the date the club decides.
After the final whistle
Sales and occupancy dashboard
Tickets sold per match and per area, actual occupancy against capacity, each supporters' club's performance and how the season is going, month by month and with average spend per attendee. Which type of match fills up and which doesn't, how far in advance people buy (which decides whether a campaign arrives in time or whether match-day box office needs strengthening), how many attendees were first-timers and where the money comes in versus where the people come in. The data needed to report to the board and plan the next season ticket campaign.
Weekly settlement
Amount sold and commission accrued each week, on its own screen: the club knows the amount before it's charged and can reconcile it with what came into its card terminal. No unexpected charges at the end of the month.
A CRM owned by the club
Every sale adds the buyer to the club's supporter base, with prior consent. The club announces the next match to those who came to the last one and runs its own communications, with no middlemen and no cost to contact its own fans.
Resale between supporters
Supporters who can't attend resell their ticket in a controlled environment, with the percentage due to the club. The original ticket is voided and a new valid one is issued, which stops screenshots and duplicates circulating.
Fixed fee + You get paid for every ticket instantly
Pricing for football clubs
From 1 January 2027 the rate goes up one point
Without a contract it will go from 4% to 5%, and with 4 years from 2% to 3%. Sign your contract before then and you keep today's rate for good.
To keep today's rate
With a contract
From 1 to 4 years
0 € a month. No fee and no per-event charge.
Choose your contract length
3% + VAT per ticket sold
Premium Website, setup and the whole product included
- Custom Premium Website, free
- Your website on your own domain, included
- Priority delivery in under a week
- All add-ons included
- Invoicing and TicketBAI included
- Your events' own social network and app
No contract
Leave whenever you want
0 € a month. No fee and no per-event charge.
4% + VAT per ticket sold
(Premium Website worth 300 €, setup and creation not included)
- Tickets, QR codes and door access control
- Real-time capacity and lists per promoter
- Invoicing and TicketBAI included
- Your events' own social network and app
- No lock-in: leave whenever you want
With a contract
From 1 to 4 years
0 € a month. No fee and no per-event charge.
Choose your contract length
3% + VAT per ticket sold
Premium Website, setup and the whole product included
- Custom Premium Website, free
- Your website on your own domain, included
- Priority delivery in under a week
- All add-ons included
- Invoicing and TicketBAI included
- Your events' own social network and app
Key accounts
Tailored
If you turn over more than €1M a year, we prepare an offer based on your volume.
Negotiated rate
Everything in the contract, with key-account terms
- Rate negotiated on your volume
- A dedicated Servomo contact for your account
- Custom development and integrations
- Premium Website, setup and all add-ons included
- Invoicing and TicketBAI included
A custom system from an agency starts at 13.500 €. Here it's included.
With any contract you get your website and the whole system set up and built to measure, without paying for the project. You only pay a percentage of what you sell.
- Custom Premium Website, with your brand and your domain
- Custom ticketing and events system
- Custom invoicing with TicketBAI included
- Your events' own social network
- Available as an app, on the App Store and Google Play
From 4% to 2% + VAT per ticket, settled every week
On ticketing sales, and paid by the club: fans see no percentage surcharge when buying. It's settled weekly so the cost follows your sales. No monthly fee: on 10.000 € sold in a week it's 400 € without a contract, and 200 € signing four years.
All of this is included
Whether you sign a contract or not. Nothing you need to sell tickets and open the door is charged separately.
Games
- Date, time, opponent, match day and competition
- Calendar for the whole season
- Duplicate a game and its prices
- Promotions and special prices
Ticketing
- General, child, senior, away and companion tickets
- Price per ticket type
- Ticket limit per person
- Multi-game packs
- Discounts and promo codes
Access
- A QR per ticket, no readers to buy
- A scanner per gate, named and revocable
- Alert for a used or duplicate ticket
- Live capacity, per game and per gate
Members and supporters' clubs
- Season ticket sign-ups, cancellations and renewals
- Digital card with a season QR
- Automatic season ticket holder discount
- Supporters' clubs with their own lead, allocation and link
Box office and money
- Box office sales on match day
- Takings per game and cash count at close
- Weekly settlement with its sales and fees report
- Refunds
Club and staff
- Roles: management, box office, gate and supporters' clubs
- Tickets sold, entries and occupancy per game
- Comparison between match days
- The supporter CRM belongs to the club, and can be exported
Optional extras
Prices without a contract. With a contract they are all included, except the API, which is quoted.
Your summary
- Cuota de club (from)
- €100/month
- Extras
- None
€100/month + VAT
Prices without a contract: with a contract, all add-ons are included. Plus 4% + VAT of ticketing sales without a contract, paid by the business.
You don't set it up
We'll have your stadium set up before we meet
Tell us your areas, your gates and your season tickets, and we'll load them so you can see it working before you decide anything.
- 1.You tell us your zones, your gates and your season tickets when you book the demo.
- 2.We build it and leave it ready for you to look at.
- 3.We hand it over by email or DM, ready for you to look through. And if you book the video call or the on-site visit, we walk you through it and fine-tune it with you live.
Getting set up with us
We set up your club and leave it explained and running in person. One-off payment, no lock-in.
Book any of the three and your trial goes from 14 days to a full month.
Demo setup
60 €
We set up a trial club before we meet: a sample match, stand zones with their capacity and price, gates with their scanner, season tickets and panel access, with questions answered over WhatsApp.
Required before an on-site visit
Book itVideo call walkthrough
40 €
20-30 minutes on a video call to go through the dashboard, answer your questions and decide whether it fits, with nobody travelling.
Optional · 20-30 min
Book itOn-site visit
120 €
We come to your stadium: full walkthrough of access and per-gate QR, live capacity, ticket sales, members and supporters' clubs, box office, security and stats, configured and tested live.
About 3 h, travel included · requires the demo
Book itWould you rather set it up yourself? It's free.
You create the account and load your areas, gates and season tickets from the dashboard, at your own pace. The option above just saves you that work.
What stays in the club
Ticketing platforms usually take between 3% and 12% of every ticket. With Servomo there's no fee: 4% + VAT of what you sell, going down to 2% + VAT with a contract, settled every week and not as one big charge at the end of the month. The rest of the gate money stays where it belongs. And your supporters' data belongs to the club: your CRM, your campaigns and your own match page, with no middlemen renting your own fans back to you.
Frequently asked questions
How much does Servomo cost for a football club?
€0 a month, whatever the size of the club. You only pay 4% + VAT of what you sell without a contract, box office tickets included, or 3% with 1 year, 2.5% with 2 years, 2.25% with 3 years and 2% with 4 years. From a one-year contract, the club's custom website and setup are included.
What do I gain by signing for several years?
Two things at once, which is why it pays off: the percentage per ticket drops from 4% to 2% with 4 years, and from the first year you get the club's custom website, with its ticketing system, invoicing with TicketBAI and your matches' own social network, which at an agency starts at €13,500. If you'd rather not commit, you stay at 4% with no lock-in and the whole product.
How does the 4% + VAT commission work?
It's calculated on what you sell in ticketing and settled every week, so the cost is proportional to real volume and you don't get one big charge at the end of the month. The club pays it: supporters never see a percentage surcharge when they buy.
What happens if the club grows mid-season?
Nothing: there are no tiers and no limits on season ticket holders, spectators or turnover. You pay the same percentage of what you sell, whether it's a youth match or a knockout tie with the stadium full.
How are contract years counted?
By season. A club doesn't live in calendar months, it lives in campaigns, so each contract year is 12 months counted from the month YOURS starts. In football it's usually August or September, but you choose the month: if your competition starts in another, the season is counted from that one. Your renewal always falls with the campaign closed, not in the middle of the league.
What if we start with the season already under way?
No problem: as there's no fee, there are no months to prorate. You start selling without a contract and, whenever you like, sign the years that suit you; from then on the contract rate applies and the website and setup are included.
Do we need to buy readers for the gates?
No. Each gate opens with its own scanning link from an ordinary phone, and you can have several at once so the queue doesn't stop. Each link can be named and revoked, so last year's doesn't work this year.
Is our supporters' data ours?
Yes. The CRM, the campaigns and each match page belong to the club. Servomo doesn't resell or rent out your supporter base, and you can export it whenever you want.
When does the ticket money reach the club?
The moment of the sale. The supporter pays by card, Google Pay or Bizum straight into the club's card terminal, so the money is in the club's account before the gates open. What is settled each week is only Servomo's percentage, not your takings.
Do the tickets come with an invoice?
Yes, every sale that goes through the club's card terminal comes with its legal invoice, with no extra software: TicketBAI in Bizkaia, Gipuzkoa and Álava and VERI*FACTU in the rest of Spain (not yet in Navarre). And a person from Servomo who knows the club looks after you, on WhatsApp or face to face.
Start this season
Set up your stadium, areas and gates once. Every match day inherits them on its own.